Case Studies
Here’s a selection of projects where I played a leading role—shaping strategy, sparking ideas, and driving execution. Always with a team. Always learning, always teaching.
The work spans marketing, program design, customer experience, and organizational change. I go where the challenges are. Every project added arrows to my quiver. You get the benefit of that.
Redesigning a process for faster, easier residential loans
Creating a simple, social, tech-supported wellness program
Refining a business model to scale for national growth
Using demonstrations and social proof to drive retrofits
Turning a moment of hesitation into connection
Simplifying real-time electricity rates for regular people
Leading voting reform through education & organizing
Customer journey optimization for program growth and organizational efficiency
A search-and-compare tool for community solar
Turning negative connotations into brand equity
Simplifying a promotion to drive relevance and impact
Managing portfolio growth through consumer insights
Great marketing can’t fix a bad business case for Life Savers
Turning a complex ask into an emotional experience
Using a bike-to-school event to change norms and infrustructure
A small school leans into its unexpected strength